Deutsche Hospitality and the Porsche Design Group have joined forces to present the Steigenberger Porsche Design Hotels brand, an innovative hotel concept in the Luxury Lifestyle Segment. The result will be a unique brand experience created from the design philosophy and values of the exclusive Porsche Design lifestyle brand. This will be combined with the excellence and experience of Steigenberger, which boasts a representative tradition stretching back more than 90 years.
The first planning stage involves the establishment of up to 15 hotels in global metropolises such as London, Singapore, Dubai and Shanghai.
“Steigenberger Porsche Design Hotels creates a brand which marries the design philosophy and values of the exclusive Porsche Design brand with the hospitality and service quality of a Steigenberger hotel,” said Marcus Bernhardt, CEO of Steigenberger Hotels AG/Deutsche Hospitality.
The hotels will offer at least 150 rooms, suites and penthouses. They will also have a remarkable restaurant and bar concept, exclusive Meet&Greet Cubes, a health and beauty facility, and expansive fitness area.
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