Continents interconnect at a hybrid multi-site event
The hybrid multi-site congress "BOCOM – Experience Borderless Communication" met in September to showcase how innovative technologies and empathic speakers can be combined to create a unique event with a global community of participants.
Several hundred participants met on site at the central conference venue in Berlin, at hubs in Amsterdam, Essen and Vienna as well as virtually from all continents, to be inspired and to discuss how to work and communicate in the future.
"With its dual focus on face-to-face encounters and digital networking, the hybrid multi-site congress is an essential component of our recovery strategy and at the heart of future events," said Matthias Schultze, managing director of the GCB German Convention Bureau and BOCOM’s initiator.
BOCOM’s agenda, developed collaboratively with partners from the corporate, agency and science fields, put a special focus on reflecting on the past months experiences and discussing new solutions. The meeting enabled attendees to experience and test new technologies and ideas in an innovative, accessible and participatory way, all in a Covid-19-compliant manner.