Meet in Reykjavík is now under the umbrella of Promote Iceland
Meet in Reykjavík, the official convention bureau for the city of Reykjavík, has joined forces with Promote Iceland. According to an agreement between Reykjavík’s city council executive committee, Promote Iceland and Icelandair, Meet in Reykjavík will be operated independently for business events marketing and will serve as both a national convention bureau for Iceland and as a city bureau for Reykjavík.
Sigurjóna Sverrisdóttir, managing director of Meet in Reykjavík, said that these developments are an essential step for Meet in Reykjavík. "Our mission, of course, remains the same. To help MICE-planners create unforgettable events in a one-of-a-kind destination. Now, we'll also have Promote Iceland’s collective knowledge and resources in our arsenal."
Promote Iceland is a public-private partnership established to lead the promotion and marketing of Iceland in foreign markets and stimulate economic growth through increased export.
The aim of the agreements is to strengthen the promotion of Iceland and Reykjavík as a leading destination for meetings, incentives, conferences, and events . Also, that it will increase operational efficiency and emphasize sustainable practices in the Icelandic business travel industry.