The Golden State takes a unique approach to professional meetings


A new campaign unveiled at IMEX America showcases unique only-in-California experiences.
A new campaign unveiled at IMEX America showcases unique only-in-California experiences.

Visit California unveiled a new meetings and events platform at IMEX America this week. United with hospitality and tourism partners from across the Golden State, Visit California President and CEO Caroline Beteta presented a first look at Meet What’s Possible.

Meet What’s Possible extends an open invitation to meeting planners and convention attendees across the world to consider California’s dynamic blend of destination attributes, from state-of-the-art facilities to well-appointed venues to the iconic attractions and trademark experiences that are uniquely California.

“California is open for business,” Beteta said. “And with our state’s abundance of natural beauty, reliable sunshine and outstanding convention amenities, the possibilities are endless when it comes to planning a safe, productive and memorable gathering here. When you meet in California, it’s anything but business as usual." 

>> visitcalifornia.com/meetings