PlanetIMEX education equips event planners with vital skills

Future-focused learning continues today on PlanetIMEX.


Digital futurist Brian Fanzo will teach you how to up your hybrid event game.
Digital futurist Brian Fanzo will teach you how to up your hybrid event game.

“We’re currently dealing with forced change, but we can find ways to embrace this.” Digital futurist Brian Fanzo is one of the many experts on PlanetIMEX sharing advice on how event professionals can update their skill set in line with the changing business climate.

Brian headlines today’s full day of learning. His session sponsored by Las Vegas Convention and Visitors Authority “Shrink the distance: The future of tomorrow’s technology, today,” discusses creative techniques event planners can use to reinvent their virtual offering to create a hybrid event that’s engaging and impactful.

The future-focused learning continues with the MPI team doing a deep dive into research to review the forecast for events in the coming year, including budget, attendance and business conditions, in “Meetings Outlook: Future predictions for the business of meetings.”

Adapting to change—experts share experiences
“Connecting people through events in a changing world” is a panel discussion bringing together David Peckinpaugh, president of Maritz Global Events, Carina Bauer, CEO of the IMEX Group, and Jane Cunningham, managing director of Cunningham Consulting. They will detail their own experience of adapting to maintain crucial community connections and engagement in the current climate.

With digital playing an increasing role in events, Meg Fasy, principal of FazeFWD, a sponsorship management company, will examine “Digital sponsorship opportunities” and offer guidance on how to build a strategy to monetise a digital offering.

Also today, a panel of four influential women will share the challenges they have addressed over recent months in “Coronavirus crisis: Women in leadership,” sponsored by pc/nametag. Part of She Means Business, dedicated to celebrating the role of women in business and events, the panel will share the lessons learned over their careers and how the skills they gained helped them face new challenges during these uncertain times. Speakers include Julie Coker, CEO of the San Diego Tourism Authority; Christine Shimasaki, MD, of 2Synergize; Jessie States, director of the MPI Academy; and Carina Bauer, CEO of the IMEX Group.

Diversity makes a difference, “Who can say no to that?”
“There is substantial research to show that diversity brings many advantages to an organization, such as increased profitability and creativity, stronger governance and better problem-solving abilities. Who can say no to that?!” said Gabrielle Austen-Browne. She and Ashanti Bentil-Dhue, founders of Diversity Ally, call their session today sponsored by VisitScotland, a must-attend. “Why you need to diversify your supply chain” will detail how to promote an inclusive approach to procurement.

Mindfulness expert Lee Papa and the SongDivision team balance out the full day of learning with valuable well-being and interactive music sessions.