#Natureworks marks the launch of new Regenerative Revolution report

Now is the time to change our relationship with nature.


The Regenerative Revolution is the first in a series of #Natureworks reports from IMEX.
The Regenerative Revolution is the first in a series of #Natureworks reports from IMEX.

It’s been a year in the making and Wednesday, October 14, marked an important milestone in the history of IMEX: the launch of the brand-new research report, “The Regenerative Revolution: A new paradigm for event management.”

Generously sponsored by Marriott International and authored by Guy Bigwood, managing director of the Global Destination Sustainability Movement, this report is IMEX Group’s effort to bring a fearless conversation to the forefront. Its premise is that this natural world, the planet we all call home, is not an endless source of supply. IMEX, like many others, believes now is the time to change our relationship with nature. To think differently about what we take, what we make, what we use and what we do—or don’t—throw away. 

Using the 2020 Nature Talking Point as its inspiration and guide, the Regenerative Revolution explains the principles of circular design thinking and the circular economy. It encourages all those in the events ecosystem to use the pause forced upon us by Covid-19 to imagine a new regenerative future for the industry and for our planet.

It is rich in case studies, practical advice and resource recommendations, including a framework to guide event professionals towards regenerative event management. Plus, it includes examples of events that are innovating and succeeding with new approaches to event design and execution. 

This is the first in a series of #Natureworks reports that explore and assert that for the global meetings and events industry to recover, flourish and thrive, we must resist the temptation to adopt Covid-19 recovery strategies based on any “normal” of the past. 

Download “The Regenerative Revolution: A new paradigm for event management” to understand the opportunity that lies before us and to gain insight into some powerful next steps.