Look for research, case studies, technology ... and Olympians at Community Day on PlanetIMEX

Today's free learning sessions will explore Event Design; Hybrid & Tech; Restarting Business; and Equality & Diversity.


Olympic rower Victoria Thornley knows a thing or two about adjusting expectations and resetting your mind.
Olympic rower Victoria Thornley knows a thing or two about adjusting expectations and resetting your mind.

“The only source of knowledge is experience,” according to Albert Einstein. IMEX has collaborated with its industry partners to bring shared experiences and learnings to Community Day, taking place today on PlanetIMEX. Community Day brings together experts from inside and outside the business events industry to deliver a series of free learning sessions exploring Event Design; Hybrid & Tech; Restarting Business; and Equality & Diversity.

Olympic medal winner overcoming challenges
In IAPCO’s session “Olympians and meeting professionals – not so different after all,” British Olympic rower Victoria Thornley details how she dealt with the postponement of the Tokyo 2020 Olympic Games, adjusting her training regime and mental preparation. She is joined by Panos Tzivanidis, director of Corporate Events and Services at the International Olympic Committee, who explains what it will take to ensure the rescheduled event takes place in 2021.

Mandalay Bay also looks ahead to 2021 as the new host venue for IMEX America, beginning next year. “Are you ready for some IMEX?” is a virtual tour going behind the scenes of the 43-story luxury resort and the south side of the famous Las Vegas Strip

Exclusive preview of incentive research
Planning for the future is much easier when you have a clear picture of the current climate. The health of the incentive travel industry is detailed in an exclusive preview of research by industry associations SITE, IRF and FICP. They have collaborated once again on an industry-wide survey and are set to reveal the preliminary results today on Community Day, furnishing event professionals with the data, knowledge and insight to make important business decisions.

Collaboration is a core value of the international association community, and BestCities Global Alliance will share how to collaborate with CVBs and also reveal insightful findings from the recently launched legacy report. In “Your meetings can be more meaningful,” they aim to help association professionals achieve results, affect positive change and leave a lasting legacy in their communities.

Largest global gathering of #EventCanvas
Creating memorable and engaging experiences has long been at the heart of live events and is set to be even more key once the sector returns to full health. Event professionals can map out the experience journey through the latest thinking in event design. #EventCanvas is extending an invite to become part of the largest collaborative effort to gather the global community of #EventCanvas users and trained practitioners of the Event Canvas™ methodology. A hands-on drawing out change exercise led by Dennis Luijer and the team at Event Design Collective in “Drawing out change ­– Global #EventCanvas community gathering will celebrate how event design works visually.

Sharing a global perspective on how the industry and governments have addressed the pandemic is the Northstar Travel Group. In “Breaking news: Reporting on Covid-19's impact on the meetings industry,” Northstar’s leading editors from the UK, US and Asia will detail how they have covered the pandemic, how they perceive the industry evolving, their analysis of their latest research and what they expect for the future.

From gaming to game-changing events
While the pandemic has accelerated digital experience trends for the business events industry, others such as eSports were already ahead of the curve. PCMA’s session “Digital engagement lessons from the gaming world” details the emerging technology and design techniques used to create captivating digital experiences that can be adapted for business events 

Likewise, digital community Zeus digs into how B2B event-tech companies have adjusted their offerings for a post-pandemic world and explores the latest technological innovations.

Best practice findings from planning and hosting a multi-site hybrid conference will be detailed by the German Convention Bureau in “A scientific exploration of event formats – best practice example of BOCOM.” BOCOM (Experience Borderless Communication), held recently, was supported by Fraunhofer IAO Institute as part of a scientific exploration of the characteristics, benefits and limitations of the different elements of hybrid formats.