Encore & IMEX partner to disrupt the tradeshow floor
When anything is possible, what will you create?
That’s the question that’s being asked this year at Break Free, a journey of transformation, the immersive brand activation designed by Encore, a leading global event technology provider, in partnership with IMEX.
“Break Free is about challenging our limitations and coming together for conversation and innovation around topics that not only impact our organizations, but our communities and the world,” said Anthony Vade, event experience strategy director at Encore and the strategist behind the activation. “We invite people to take a moment away from the business of the show to challenge themselves and discover their personal power to make a positive impact with their events.”
Without giving too much away, Vade says he wants show participants to discover new potential, feel something—shock, awe, inspiration— and come away knowing that with strong partnerships and community events can make a difference in the world. Bringing people together to feel, think and collaborate is the crux of Encore’s human-centered approach to event strategy.
Encore invites everyone attending IMEX America 2022 to share on social media what they’d like to challenge themselves to #breakfree from to spark positive change.
>> Booth C4470