Brandlive encourages Hollywood inspiration
Today's innovative event planners are using tricks from Hollywood producers to create memorable experiences online.
Brandlive, a leader in event tech, has helped power more than 65,000 innovative events since 2020. The company distinguishes its events through the quality of the video content and storytelling, mirroring high-budget TV production standards and bringing the magic of Hollywood to screens. The team has built a fully customizable event platform paired with production planning, creative services and analytics to dazzle any audience.
“We've studied what makes online content entertaining and binge-able. First, how we consume content over the last decade has drastically changed,” said Sam Kolbert-Hyle, CEO. “Outside of the obvious, like the switch from cable to streaming services, we're seeing platforms like YouTube, Instagram and TikTok give us shorter and louder pieces of content. It’s content that is styled to stand out and grab your attention.”
Kolbert-Hyle also knows that every successful show starts with a great script. That’s why the company focuses on pre-production with tools including mood boards and collaboration workflows. During production, the company uses a mix of creative assets such as intro music, walk-up cards and branded graphics.
>> brandlive.com
>> Booth C4560
