Massari selected as co-chair of MMBC

The Meetings Mean Business Coalition (MMBC) board of directors has unanimously selected Michael Massari, chief sales officer for Caesars Entertainment, as its next co-chair.


Meetings Mean Business is a coalition that unites the meetings industry with one strong and powerful voice.
Meetings Mean Business is a coalition that unites the meetings industry with one strong and powerful voice.

The Meetings Mean Business Coalition (MMBC) board of directors has unanimously selected Michael Massari, chief sales officer for Caesars Entertainment, as its next co-chair. Effective January 2021, Massari will join Fred Dixon, president and CEO of NYC & Company, in guiding the coalition through a pivotal moment for the meetings industry. Under their leadership, MMBC will continue to advance its mission of promoting and protecting the enduring value that business meetings, trade shows, incentive travel, exhibitions, conferences and conventions bring to people, businesses and the economy.

MMBC, established by the U.S. Travel Association in 2009, is comprised of organizations from across the meetings and travel community who came together during the last economic crisis to bolster appreciation and public support for the industry.

“Although none of us could have predicted the Covid-19 pandemic or the losses our industry would endure this year, there is no doubt that the infrastructure and industry-wide coordination built by MMBC over the course of a decade have enabled fast action on federal stimulus, fact-based resources and direct corporate engagement,” Massari said. “We still have a long way to go to reach recovery, but I believe in this coalition’s capacity to guide the industry’s vision and shared commitment to act, just as it did in 2009.”

Over the past six months, thousands of conferences, conventions, tradeshows and other face-to-face business events have been postponed or cancelled. Recent estimates from the U.S. Travel Association and Tourism Economics, an Oxford Economics company, predict an unprecedented impact to the meetings and travel industry, which faces losses seven times greater than 9/11 due to the pandemic.

A new survey by APCO Insight suggests that American workers—particularly those who attended in-person meetings and conventions before the pandemic—are eager to return to them when Covid-19 is contained and physical distancing policies are no longer needed.

Responding to the survey, 83% of Americans say they miss attending in-person meetings and conventions, and 78% say they plan to attend as many or more when the threat of Covid-19 passes and it is safe to do so.”

“Even as meetings are being cancelled and business travel is postponed, this research proves what many of us have long suspected to be true,” said Trina Camacho-London, vice president of global group sales at Hyatt Hotels Corporation and current co-chair of MMBC. “Our collective experience of physical distancing has us craving the day that we can all come together again and meet in person. That’s a strong indicator of not only consumer intent, but also of our industry’s value to people, businesses and communities.”

>> meetingsmeanbusiness.com
>> caesars.com