Industry as a whole adapts to virtual meetings

How conferences will adapt to the "new normal."


The future is bright for hybrid and in-person business events in Japan.
The future is bright for hybrid and in-person business events in Japan.

International conferences are opportunities for people from around the world to gather and exchange knowledge. It is predicted that the future of international meetings will be hybrid events that offer both in-person and digital participation.

In a recent article, BBC StoryWorks spoke to four experts about their views on how the meetings and incentive travel industry is faring and their thoughts on how conferences will adapt to the “new normal.” The article, which can be found here, discusses how Japan is known for being a safe and welcoming destination, with event planners who are efficient and always prepared. The Asia-Pacific region has been forward-thinking in embracing new business models and skills development, which will help recovery and stimulate growth.

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