Making a world of difference


As part of a global brand, each BWH Hotel Group property must achieve and maintain the highest levels of quality and safety.
As part of a global brand, each BWH Hotel Group property must achieve and maintain the highest levels of quality and safety.

Recognizing that the safety of guests has never been more important, the BWH Hotel Group has launched the worldwide “We Care Clean” initiative, based upon guidance from global health and safety organizations.

“We Care Clean” ensures that member properties meet guests’ health and well-being requirements—addressing everything from guest room and common area cleanliness to streamlined, contactless processes—while maintaining excellent customer service.

In addition to safety and cleanliness, BWH Hotel Group properties are adapting meeting facilities and services to the needs of guests and attendees in a post-Covid-19 world, offering organizers, companies and business travelers professional support in setting up virtual and digital meetings and events. For example, Gothia Towers, a WorldHotels Elite member hotel in Gothenburg, Sweden, has partnered with technology company Adapt to convert one of its meeting rooms into a permanent studio that can be used for broadcasting live events with an audience, online training or product releases.

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