Switzerland goes Swisstainable
With its closely knit rail networks, impressive air and water quality and 2,000 green-certified hotels, Switzerland is leading the way toward a sustainable future. To demonstrate its allegiance to greener ideas, Switzerland is committed to reducing its carbon footprint in other countries as well.
Switzerland has introduced a new campaign and sustainability strategy called Swisstainable, which will also be this year’s focus at IMEX America. Various measures have been implemented to make the Swiss booth more sustainable: The booth will be constructed locally; paper usage will be reduced at the booth and the contact leaflet will no longer be printed but replaced with an online version; business cards will be offered digitally; sustainable giveaways will be distributed; and the staff’s flights will be offset.
>> Booth E2320