Netherlands to boost energy at IMEX America
The Netherlands Board of Tourism & Conventions (NBTC) has often caught the eye of visitors at IMEX America with the bright orange carpet, memorable personalities and fun activations—and this year will prove to be no different.
Within the theme of “Bring Your Energy, We’ll Do the Same,” NBTC, together with its 15 partners, will illustrate the attractive possibilities for meeting planners considering the Netherlands for their next event. To further prove the theme, NBTC and Amsterdam Convention Bureau will sponsor the popular IMEXrun.
This year’s energetic theme fits within NBTC’s larger campaign “Bring Yourself,” which aims to showcase that in the Netherlands, you can be yourself and become who you want to become. Visitors who embrace the experience and go with the flow will fit in, making your time in the Netherlands richer and more rewarding.
“IMEX America is the place to be, and the Netherlands is excited to help boost the energy of the show floor this year,” said Eric Bakermans, director marketing meetings & conventions, Netherlands Board of Tourism & Conventions. “Together with our partners, we have a few surprises in store for meeting planners and look forward to showing them how the Netherlands can offer them a fresh and energized perspective on their future events.”
IMEXrun sponsorship
To bring even more energy to IMEX America this year, NBTC, together with Amsterdam Convention Bureau, will sponsor the popular IMEXrun on Wednesday, October 18. This 5K fun run through Las Vegas is a great way to energize before the show opens for the day. NBTC will donate $1 for each registered IMEX runner to the Free to Run Foundation, freetorunfoundation.org, which raises awareness of human trafficking issues.
Interested runners can find out more about the run here at imexamerica.com/whats-on-at-imex. T-shirts and a surprise energy boost will also be given to registered runners at the Netherlands booth E2216 throughout the show on Tuesday, Oct. 17.
>> holland.com
>> Booth E2216
