ETHOS will encourage attendees to Fill it Forward at IMEX America
For the third consecutive year, ETHOS Event Collective will implement a give-back opportunity at IMEX America as part of its brand initiative to use business as a force for good. ETHOS has forged a strategic partnership with Fill it Forward, adding a unique dimension of social responsibility and sustainability to its booth presence.
Visitors to the ETHOS booth (E1644) will have the opportunity to experience the Fill it Forward initiative firsthand as they engage with reusable, smart stickers that allow them to track their positive environmental impact through the simple act of refilling their water bottles. For every refill tracked using the Fill it Forward app, a charitable contribution will be made toward Charity: Water, amplifying the collective effort for a better, more sustainable world.
"We are thrilled to partner with Fill it Forward, a collaboration that echoes our shared dedication to fostering sustainable event experiences. By teaming up with Fill it Forward, we are integrating innovative technology with our event practices, empowering attendees to make a positive impact on the environment and local communities," said Joe Fijol, principal at ETHOS Event Collective. "Through this partnership, we are shaping a more conscious and responsible event industry, setting a standard for impactful gatherings that resonates deeply with our core values."
>> Booth E1644