Viceroy Hotels & Resorts promotes art discovery
Viceroy Hotels & Resorts has added three art projects at Viceroy Washington D.C., Viceroy Santa Monica and Sugar Beach, A Viceroy Resort. The new, forward-thinking additions to the hotels are a part of the brand’s long-standing commitment to working with artists through A Canvas for Discovery, its series to provide a creative platform through original, site-specific works created by innovative artists from painters to musicians and sculptors to photographers, resulting in inspiring experiences at each Viceroy hotel.
These latest works are in partnership with augmented reality (AR) platform Art House; its technology enables guests to bring featured works to life through motion graphics and audio simply by using their smartphone cameras.
“With the latest wave of Viceroy’s A Canvas for Discovery artist series we have broadened the horizon in both medium and imagination, providing unorthodox exposure to deserving talent in a meaningful way,” said Donny Samora, brand director of Viceroy Hotels and Resorts.
Spanning a life-size cubic sculpture, transportive poolside tableaus and an insider’s guide to on-site blue chip art, here are Viceroy’s newest AR collaborations with A Canvas for Discovery and Art House:
- Currently on display at Viceroy Washington DC is the Kinfolk exhibit featuring the newest permanent artwork in the Viceroy collection, Compass to the Cosmos. This physical-meets-digital, artist-meets-artist cubic sculpture features six faces of the cube that come to life via AR activation.
- Viceroy Santa Monica has an in-room art program highlighting new, original works from celebrated local artists that depict the coastal indoor/outdoor spirit of California and come to life through the power of AR.
- Sugar Beach, A Viceroy Resort boasts a collection of more than 180 renowned modern art pieces from such greats as Andy Warhol, Damien Hirst, Banksy, KAWS and Jeff Koons. This destination also offers a one-of-a-kind, immersive Audio Art Tour where guests can explore the stories behind the art.
>> Booth F1035