Rosewood London X makes its mark
Rosewood London is marking its milestone 10-year anniversary with a unique campaign celebrating a decade of innovation, craftsmanship and exquisite experiences. The campaign, Rosewood London X, playing on the Roman numeral for 10, commemorates the property’s affinity to fashion and art in a series of unique and innovative partnerships. Throughout October, the property is hosting creative expressions and collaborations from notable brands. Each partnership in this series, whether in the world of fashion, art or food, is fueled by innovators who dedicate themselves to their craft.
Through October, the Pie Room at Holborn Dining Room sees renowned British designer Anya Hindmarch take over with her iconic eye motif from the windows to the pie packaging itself. For a non-edible keepsake, Anya Hindmarch has created a limited-edition “Pie with Eyes” keyring for pie lovers to celebrate the occasion, a fun and irreverent take on the designers’ iconic merchandise, available to purchase. This playful partnership has been built on both The Pie Room’s and Anya Hindmarch’s shared values of craftsmanship, as well as their creativity and cheeky outlook in their respective industries.
In celebration of Rosewood London’s affinity to art, it is an official sponsor for Frieze Art Fair 2023. Guests can book the Frieze experience in partnership with Ruinart and discover the show in style, complete with chauffeur service to the exhibition space, VIP access and a complimentary glass of R de Ruinart at the Ruinart Art Bar to discover French contemporary artist Eva Jospin’s ultimate sensorial exhibition of her Ruinart Carte Blanche commission “PROMENADE(S).”
The celebrations continue into the festive season as British jewelry house, Garrard, will take over Rosewood London’s Christmas decorations this year. The ultra-luxurious brand that has been “coronating, commemorating and celebrating since 1735,” will mark 20 years of its iconic Wings collection by transforming Rosewood London’s Christmas tree, lobby and Mirror Room with decorative, jeweled wings as well as a dedicated Art Afternoon Tea especially for the Christmas season. Wings Rising, a bold new interpretation of the Wings motif, which made its debut in 2003, will introduce sparkle and sophistication across the property this festive season.
>> Booth E1133